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VIDEO: Thinking Outside the Tube in Oral Care

Beauty Packaging talks to Craig Dubitsky, CEO of Hello, about his vision for better toothpaste packaging.

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By: Jamie Matusow

Editor-in-Chief

Craig Dubitsky, CEO, Hello (and co-founder of the lip care brand eos, and one-time board member at Method) searched beyond personal care to find inspiration that would lead to the best package design to suit his new oral care line. When he called in designers working for a luxury car manufacturer to help with the packaging, his brand captured the ergonomic feel and the design aesthetic he was hoping for. View his story here.

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